Prepping for Catersource: How to Make the Most Out of Attending

Prepping for Catersource: How to Make the Most Out of Attending

As we gear up for Catersource 2019 in beautiful, historic New Orleans, we can’t help but to reflect on the reason for the (conference) season – continuing education, putting in the coveted face time with your partners, and making industry connections. For the catering industry, this is the must-see event of the year, and the benefits are immeasurable.

With any conference, it’s crucial that you take the time to prepare, whether that’s packing the essentials or simply doing your research on the featured exhibits.

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3 Creative Categories to Consider to Save Money on Food

3 Creative Categories to Consider to Save Money on Food

As we dive head-first into February, we’re continuing to see a primary focus on fresh ingredients and creative menus. However, as our clients become more experiential in how they approach food and beverage, it can leave those in the catering industry wondering how they’ll be able to afford to keep up. However, the demand for innovation and sophisticated palates doesn’t necessarily mean we need to splurge at every turn. In fact, there are quite a number of ways to creatively cut costs while still delivering the quality food that clients are seeking.

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Sales Tips that Don’t Feel Sales-y

Sales Tips that Don’t Feel Sales-y

One of the secrets to great selling is to perfect a sales presentation or interaction that doesn’t feel “sales-y.” Prospective clients are far more receptive to a conversation focused on them and on their needs than a rapid-fire list of all of the benefits of a product or service. It takes expertise and finesse, but with practice and the following tips, practically anyone can elevate their sales games and improve their conversion rates.

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Setting the Right Goals for 2019

Setting the Right Goals for 2019

A new year offers new opportunities to see your business grow and develop in ways you may have only dreamed of until now. The first step towards your next major achievements is setting the right goals for 2019. So how can you get started? 

Begin your goal-setting process with a period of reflection. Have a conversation with your team about what worked and what did not during the year. What would you like to see continue or grow?

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How to Do Your Own Publicity as a Caterer

How to Do Your Own Publicity as a Caterer

You can offer the best catering services, from top quality, creative menus to flawlessly smooth event days, but if no one new can find you, your business will never grow.

Handling your own publicity can seem daunting, but it doesn’t have to be. There are relatively easy steps you can take to evaluate your publicity needs and promote your services. You simply need to know where to start.

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