No Exceptions.

No Exceptions.

In my last column I wrote about the importance of thinking outside the box and creating new ways to increase your bottom line. Of course, that is business 101 and always will be, but it isn’t always the most personal aspect of your career. 

Your brand is your brand, period. One of my all time favorite movies is American Gangster. If you haven’t seen it, it is solely based on business and building a brand. Denzel Washington delivers a great line, “No exceptions.” ‘

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Creativity Can Take you Everywhere

Creativity Can Take you Everywhere

“Success is moving from failure to failure without losing enthusiasm.” — Winston Churchill

…and finding success from the ashes of failure is all about tenacious creativity. I’ve seen it do some amazing things in my career.

Gillette was a client of mine and struggled with flat sales in between product launches. With a little creativity we came up with a campaign called the Gillette Young Guns

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Identifying Ways to Step Outside the Business Box

Identifying Ways to Step Outside the Business Box

No matter what industry you are in, the core values of business remain the same: use the most effective concepts to create the most efficient product possible. The less time you or your staff spends on a project, the more profitable it can be. Of course, rushing through a task for completion is never a good idea—we all know this. Maximize your time, and train your staff to do the same.

Learn more.

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Catering Blog Post Ideas: 10 Ways to Promote Your Catering Company with a Blog

Catering Blog Post Ideas: 10 Ways to Promote Your Catering Company with a Blog

Have you considered launching a catering blog to promote your services? Do you already have a blog for your catering company, but you aren’t sure what to write about?

If you answered “yes” to any of those questions, you probably need article ideas for your catering blog. If you’re a caterer, you know what it takes to prepare, deliver and arrange delicious food for a special event or occasion.

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Skeptical about savings? You are not alone.

Skeptical about savings? You are not alone.

Here at SB Value, while we feel our food savings concept is a simple one, and frankly, common in many other industries around the globe, it may seem daunting to change the food purveyor you have used for years. It may also appear too good to be true if you are not familiar with the concept.

When it comes to food, we all know prices fluctuate, specialty items in demand by your client can put you in a whole new level for budgeting purposes, and kitchen supplies, we all know how expensive those can get!

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