3 Creative Categories to Consider to Save Money on Food

3 Creative Categories to Consider to Save Money on Food

As we dive head-first into February, we’re continuing to see a primary focus on fresh ingredients and creative menus. However, as our clients become more experiential in how they approach food and beverage, it can leave those in the catering industry wondering how they’ll be able to afford to keep up. However, the demand for innovation and sophisticated palates doesn’t necessarily mean we need to splurge at every turn. In fact, there are quite a number of ways to creatively cut costs while still delivering the quality food that clients are seeking.

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Winter Reading & Listening List

Winter Reading & Listening List

For most of us, winter is the start of the off-season – a time when business slows down and we can finally take a breath after a busy year. While everyone certainly deserves a break, that doesn’t necessarily mean that you have to take a break from continuing your education.

Doing so doesn’t require that you take a full-on educational course, just take advantage of resources that you have right at your fingertips.

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Trends to Look Out for in 2019

Trends to Look Out for in 2019

Out with the old, in with the new. We’re shifting our focus to a clean slate as we ring in the new year, introducing 2019 as the era of innovative trends in food, beverage, and everything else in between.

Nostalgia is reigning supreme within the food and beverage industry, touching on childhood favorites with adult twists. Clients are putting an emphasis on surprising guests with off-the-wall garnishes and snacks that unleash the inner child.

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Sales Tips that Don’t Feel Sales-y

Sales Tips that Don’t Feel Sales-y

One of the secrets to great selling is to perfect a sales presentation or interaction that doesn’t feel “sales-y.” Prospective clients are far more receptive to a conversation focused on them and on their needs than a rapid-fire list of all of the benefits of a product or service. It takes expertise and finesse, but with practice and the following tips, practically anyone can elevate their sales games and improve their conversion rates.

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How to Do Your Own Publicity as a Caterer

How to Do Your Own Publicity as a Caterer

You can offer the best catering services, from top quality, creative menus to flawlessly smooth event days, but if no one new can find you, your business will never grow.

Handling your own publicity can seem daunting, but it doesn’t have to be. There are relatively easy steps you can take to evaluate your publicity needs and promote your services. You simply need to know where to start.

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