Case Study: Marcia Selden Catering

Serving luxury events in New York City and Connecticut, Marcia Selden Catering is a family-run business that started in Marcia’s kitchen over 40 years ago. Today, Marcia is joined by her daughter, Robin, and son, Jeffrey, in overseeing one of the country's leading, award-winning catering companies.

We first connected with Robin through the International Caterers Association (ICA). After letting us know she wanted to try our group purchasing organization (GPO) model, she became one of the first caterers to join SB Value. 

For months, it went well. The team was busy producing for their luxury clients, and we had our hands busy onboarding more caterers. Robin saw some savings throughout that time — but the results weren’t jaw-dropping. She reached out to let us know they liked what they saw, but they were not in love (yet!).

At SB Value, we want our clients to gush over how much our GPO helps them. We’re talking head-over-heels, can’t-get-enough-of-it love — and we were not cutting it for Robin and the MSC team. Decent returns are disappointing when you know you can do better!

We got to work and did a complete audit of what MSC buys, where they buy it, and how much they spend on each order. And, let us tell you, the numbers did not lie. When Robin reviewed the audit, she saw that there were many opportunities to save that they were missing out on. We immediately worked with her to update her orders and maximize her savings, and she was more than happy to take advantage of areas where they could trim costs.

From then on, MSC has saved an average of 8-10x more each month. Think about what that could mean for your bottom line! With an average savings of 16 percent per order across our members, there are so many ways to reinvest in your business. You could open a new storefront, hire more employees, upgrade kitchen equipment, or provide educational opportunities for your team — the freedom is yours!

It all starts with joining a GPO like SB Value and leveraging the resources at your fingertips. A lot of value comes from learning from the source, and we are here to support you in scaling your catering business through simple cost savings and strategies for streamlining your kitchen. 

Our team has worked with countless catering companies to increase their bottom line, and we have learned a thing or two over the years! We can’t wait to help you find more flow in the kitchen and more profit in your bank account. Start by getting a quote today.


Clint Elkins is the V.P. of Sales for SB Value, a Group Purchasing Organization that helps culinary professionals save an average of 16% on every food order. Membership is 100% free. No hidden fees. No extra work. Just extra profits. See how much you can save on your next food order when you become an SB Value member. Request a quote today.