WE BELIEVE

image.jpg

You Work Hard!

You shouldn’t have to work harder to be more profitable.
Because you work hard enough!


OUR VALUES

We believe you should be profitable. One of the most overlooked ways to increase profitability is through optimizing your food buying and inventory. While cuts in staffing are a powerful (and oftentimes obvious) way to increase profits, managing human resources can take much more effort. That’s why SB Value focuses on the profitability of food, from maximizing food orders to reducing waste to making cost calculations and pricing easy.

We believe being profitable should be easy, even effortless. Everything we do and stand for is about effortlessness. According to Merriam-Webster, effortlessness is defined as “showing or requiring little or no effort.” Because we believe that small and mid-sized caterers and businesses work hard enough, everything we do aims to reduce work, not just “make it easier.”
That’s why we want to help you be profitable through doing what you normally do. Just order your food the same way you always do and save. Easy.

We believe in you! In the end, we are committed to being your advocates. We not only care about hard-working culinary professionals, we want to bestow you with great economic powers through our leverage.
 So that you can make more money, increase your profits and grow your business, without having to work harder or jump through a bunch of hoops to do it.


MEET THE TEAM

 
 
trip-circle copy.png
 

TRIP WHEELER
President

For 20 years Trip's first career was in sports marketing. He helped companies like Gillette, Proctor and Gamble, Bank of America, Sylvania, Visa and others navigate the world of sports helping them use the medium to grow their respective businesses. Along the way Trip executed a lot of events on behalf of his clients and gained a tremendous amount of respect for the event and catering business.

Trip lives in the Blue Ridge Mountains with his wife and dogs and skis every chance he can get.

CONTACT TRIP:
Direct line: +1 704-904-9000
Email: trip@wegrowvalue.com

 
 
 

CLINT ELKINS
VP of Sales

As a former professional race car driver and motorsports/event promoter, Clint can directly relate to the events industry. Clint became one of the top motorsports promoters in the country by the age of 35 and this is where his partnership with Trip Wheeler began. Humpy Wheeler (Trip’s father) is arguably the most well known and successful racing promoters in American motorsports history. Clint’s unique ability caught Humpy’s eye and he immediately connected the two.

Clint enjoys coaching his two daughters (Ella & Landry) sports teams as well as spending time with them on his family farm in North Carolina or at the beach. When he isn’t on the farm or at soccer tournament, Clint can usually be found on a golf course some where in the Carolina’s.

CONTACT CLINT:
Direct line: +1 980-429-0398
Email: clint@wegrowvalue.com


 
 
Clint-Headshotc-circle.png
 
 
 
 

MEGHAN ELY

Overseeing SB Value’s Communications Strategies, Meghan Ely combines in-the-trenches event and catering experience with her formal publicity training. Her efforts are regularly honored by the Public Relations Society of America, and more recently, Eventex named her one of the most influential wedding professionals in the US. 

A longtime supporter of hospitality associations, Meghan is the Past President for WIPA and a member of the Allied Council for the National Society of Black Wedding and Event Professionals. In her spare time, she enjoys traveling and spending time with her family (which includes 3 cats that enjoy sitting in on SB Value meetings).

CONTACT MEGHAN:
Email: meghan@ofdconsulting.com

 
 

ADRIENE MYERS

Adriene Myers, a UNC Chapel Hill alum, brings over 25 years of experience to her role as the National Accounts Manager for SB Value. With a decade of clinical expertise followed by 15 years as an Office Manager, Adriene excelled in delivering top-notch customer service and overseeing a thriving practice with a team of 20 employees.

At SB Value, Adriene's responsibilities entail managing all national accounts, from initial setup to ensuring ongoing customer satisfaction. Her dedication to providing five-star service makes her an invaluable member of the team.

Outside of her professional endeavors, Adriene is a devoted single mother to her two children, both accomplished athletes. Balancing her role as a parent and a career woman, she also enjoys bonding with her family and friends in the kitchen, and the beach is her ultimate happy place.

CONTACT ADRIENE:
Email: adriene@wegrowvalue.com

 

MANDY KLINK

Mandy Klink, based in Mooresville, NC, serves as the National Accounts Assistant for SB Value. With a background in talent acquisition and a degree from the University of Maryland-College Park, Mandy brings a blend of organizational skills and a knack for client relations to her role.

As the oldest of five children, Mandy thrives in dynamic environments and enjoys the hustle and bustle of managing her two daughters' busy schedules alongside her husband and furry companions. Transitioning from a stay-at-home mom to the workforce, Mandy joined SB Value and plays a pivotal role in onboarding new clients, ensuring a seamless transition to partnering with Account Executives at US Foods. Her dedication extends to maintaining strong relationships with existing clients, guaranteeing smooth order placements and deliveries. Mandy's passion for finding the best deals shines through in her enthusiasm for comparing receipts and securing cost-effective solutions for clients.

CONTACT MANDY:
Email: mandy@wegrowvalue.com



PRAISE FOR SB VALUE

Every week, SB Value helps us pocket savings! One item up to 30%, and with app ordering, time becomes our loyal ally, ensuring on-time delivery of convenience and cost-efficiency.
— Ron Parmley, Roller Time