Incorporating Food Prices and Staffing into Your Quotes

/
Incorporating Food Prices and Staffing into Your Quotes

Profitable businesses are built on an effective pricing strategy, which starts and ends with accurate customer quotes. Too high and you may price yourself out of contention; too low and you risk eating into your bottom line. Calculating the sweet spot in pricing requires proper valuation not just of the end product but the cost of goods and services that go into its execution.

As you build customer quotes, two of the most important (and often most confusing) areas to price are your food prices and staffing costs. With supply chain concerns, increased inflation, and a tough employment market, it’s more crucial than ever to ensure your quotes adequately reflect your expenses to keep your profit margins healthy.

Read More

Navigating Engagement Season as a Caterer

/
Navigating Engagement Season as a Caterer

The beginning of the year is always a busy time for businesses that serve the wedding industry. Coming off the holiday season, newly engaged couples start their search for the perfect wedding team to bring their big day to life.

In a year where we’ll see the most weddings since 1984, filling your client base may seem like an easy endeavor — and it can be if approached strategically! But it’s important to recognize that today’s couples bring a different set of values, priorities, and preferences to the table than their pre-pandemic counterparts.

As we head into an unprecedented wedding boom, here’s what couples will look for as they consider whether to book with you.

Read More

5-Minute Hacks for Client Pricing

/
5-Minute Hacks for Client Pricing

Pricing is a tricky game to navigate — not only does it dictate the value of your products and services, but it also plays a major role in a prospective client’s decision-making process. Charge too low and your bottom line will suffer; charge too high and you’ll drive away budget-minded clients.

In the catering world, pricing is especially touchy as you must factor in the costs of ingredients which fluctuate throughout the year. Here are a few ways to assess and adjust your pricing structure to ensure it’s up to par.

Read More