The Road to Miami: Prepping for Catersource: How to Make the Most Out of Attending

/
The Road to Miami: Prepping for Catersource: How to Make the Most Out of Attending

As we gear up for Catersource 2019 in beautiful, historic New Orleans, we can’t help but to reflect on the reason for the (conference) season – continuing education, putting in the coveted face time with your partners, and making industry connections. For the catering industry, this is the must-see event of the year, and the benefits are immeasurable.

With any conference, it’s crucial that you take the time to prepare, whether that’s packing the essentials or simply doing your research on the featured exhibits.

Read More

Sales Tips that Don’t Feel Sales-y

/
Sales Tips that Don’t Feel Sales-y

One of the secrets to great selling is to perfect a sales presentation or interaction that doesn’t feel “sales-y.” Prospective clients are far more receptive to a conversation focused on them and on their needs than a rapid-fire list of all of the benefits of a product or service. It takes expertise and finesse, but with practice and the following tips, practically anyone can elevate their sales games and improve their conversion rates.

Read More

How to Market your Small Business When You Hate Social Media

/
How to Market your Small Business When You Hate Social Media

You really can’t escape social media.  And, it seems like everyone is telling you that you should ‘be on Facebook’, ‘get an Instagram page’ and be ‘tweeting’ 5 times a day. But what if you personally aren’t on social media, or like many…just don’t like it or simply don’t have the time to be on it?

Well, there is something to be said about these channels that provide an instant connection and communication to your future and current customers for a very small to zero monetary investment.

Read More