Streamlining Your Workflow in 2019

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Streamlining Your Workflow in 2019

Productivity is essential to a strong and successful catering business. When you know your processes could be more efficient, or that your customers are experiencing common frustrations, it is time to take a closer look and make the necessary changes. The tips and tools below will help you streamline your workflow in 2019.

First, you need a clear picture of what is working now and what needs improvement. Bring your entire team together for a company meeting and invite feedback.

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Holiday Trends in Catering

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Holiday Trends in Catering

That most wonderful time of the year is here once again. There is no downtime at the holidays in the catering world with corporate and personal celebrations in high demand. While this season is best characterized by tradition, each year brings its own twists on a theme. Below, we’ve highlighted some of the hottest holiday trends to watch for this year in the catering world.

Totally fitting for the holidays, one of the dominating catering trends this season is incorporating nostalgia or a fondness for the past.

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No Exceptions.

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No Exceptions.

In my last column I wrote about the importance of thinking outside the box and creating new ways to increase your bottom line. Of course, that is business 101 and always will be, but it isn’t always the most personal aspect of your career. 

Your brand is your brand, period. One of my all time favorite movies is American Gangster. If you haven’t seen it, it is solely based on business and building a brand. Denzel Washington delivers a great line, “No exceptions.” ‘

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How to Market your Small Business When You Hate Social Media

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How to Market your Small Business When You Hate Social Media

You really can’t escape social media.  And, it seems like everyone is telling you that you should ‘be on Facebook’, ‘get an Instagram page’ and be ‘tweeting’ 5 times a day. But what if you personally aren’t on social media, or like many…just don’t like it or simply don’t have the time to be on it?

Well, there is something to be said about these channels that provide an instant connection and communication to your future and current customers for a very small to zero monetary investment.

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Creativity Can Take you Everywhere

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Creativity Can Take you Everywhere

“Success is moving from failure to failure without losing enthusiasm.” — Winston Churchill

…and finding success from the ashes of failure is all about tenacious creativity. I’ve seen it do some amazing things in my career.

Gillette was a client of mine and struggled with flat sales in between product launches. With a little creativity we came up with a campaign called the Gillette Young Guns

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