Quick Social Media Hacks for Caterers
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Social media is a valuable tool for spreading brand recognition and bringing in new prospects. However, it’s only an asset if you’re using it strategically.
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How to Do Your Own Publicity as a Caterer
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You can offer the best catering services, from top quality, creative menus to flawlessly smooth event days, but if no one new can find you, your business will never grow.
Handling your own publicity can seem daunting, but it doesn’t have to be. There are relatively easy steps you can take to evaluate your publicity needs and promote your services. You simply need to know where to start.
Read MoreNo Exceptions.
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In my last column I wrote about the importance of thinking outside the box and creating new ways to increase your bottom line. Of course, that is business 101 and always will be, but it isn’t always the most personal aspect of your career.
Your brand is your brand, period. One of my all time favorite movies is American Gangster. If you haven’t seen it, it is solely based on business and building a brand. Denzel Washington delivers a great line, “No exceptions.” ‘
Read MoreHow to Market your Small Business When You Hate Social Media
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You really can’t escape social media. And, it seems like everyone is telling you that you should ‘be on Facebook’, ‘get an Instagram page’ and be ‘tweeting’ 5 times a day. But what if you personally aren’t on social media, or like many…just don’t like it or simply don’t have the time to be on it?
Well, there is something to be said about these channels that provide an instant connection and communication to your future and current customers for a very small to zero monetary investment.
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