One of the secrets to great selling is to perfect a sales presentation or interaction that doesn’t feel “sales-y.” Prospective clients are far more receptive to a conversation focused on them and on their needs than a rapid-fire list of all of the benefits of a product or service. It takes expertise and finesse, but with practice and the following tips, practically anyone can elevate their sales games and improve their conversion rates.Read More
“Success is moving from failure to failure without losing enthusiasm.” — Winston Churchill
…and finding success from the ashes of failure is all about tenacious creativity. I’ve seen it do some amazing things in my career.
Gillette was a client of mine and struggled with flat sales in between product launches. With a little creativity we came up with a campaign called the Gillette Young GunsRead More
No matter what industry you are in, the core values of business remain the same: use the most effective concepts to create the most efficient product possible. The less time you or your staff spends on a project, the more profitable it can be. Of course, rushing through a task for completion is never a good idea—we all know this. Maximize your time, and train your staff to do the same.
Learn more.Read More