As we dive head-first into February, we’re continuing to see a primary focus on fresh ingredients and creative menus. However, as our clients become more experiential in how they approach food and beverage, it can leave those in the catering industry wondering how they’ll be able to afford to keep up. However, the demand for innovation and sophisticated palates doesn’t necessarily mean we need to splurge at every turn. In fact, there are quite a number of ways to creatively cut costs while still delivering the quality food that clients are seeking.Read More
One of the secrets to great selling is to perfect a sales presentation or interaction that doesn’t feel “sales-y.” Prospective clients are far more receptive to a conversation focused on them and on their needs than a rapid-fire list of all of the benefits of a product or service. It takes expertise and finesse, but with practice and the following tips, practically anyone can elevate their sales games and improve their conversion rates.Read More
That most wonderful time of the year is here once again. There is no downtime at the holidays in the catering world with corporate and personal celebrations in high demand. While this season is best characterized by tradition, each year brings its own twists on a theme. Below, we’ve highlighted some of the hottest holiday trends to watch for this year in the catering world.
Totally fitting for the holidays, one of the dominating catering trends this season is incorporating nostalgia or a fondness for the past.Read More