How to Market your Small Business When You Hate Social Media

/
How to Market your Small Business When You Hate Social Media

You really can’t escape social media.  And, it seems like everyone is telling you that you should ‘be on Facebook’, ‘get an Instagram page’ and be ‘tweeting’ 5 times a day. But what if you personally aren’t on social media, or like many…just don’t like it or simply don’t have the time to be on it?

Well, there is something to be said about these channels that provide an instant connection and communication to your future and current customers for a very small to zero monetary investment.

Read More

SB Value Will Provide 2019 ICAEF Scholarship

/
SB Value Will Provide 2019 ICAEF Scholarship

SB Value is pleased to announce its first ICAEF (International Caterers Association Educational Foundation) Scholarship. The Foundation makes it possible for qualified individuals including owners, managers and employees of ICA Member firms, to attend designated educational conferences in connection with the International Caterers Association. The Catersource Conference and Tradeshow is scheduled for February 24-27, 2019 in New Orleans, Louisiana. Catersource is a four-day education experience that attracts over 5,500 attendees from around the globe in all aspects of the catering and events community.

Read More

Creativity Can Take you Everywhere

/
Creativity Can Take you Everywhere

“Success is moving from failure to failure without losing enthusiasm.” — Winston Churchill

…and finding success from the ashes of failure is all about tenacious creativity. I’ve seen it do some amazing things in my career.

Gillette was a client of mine and struggled with flat sales in between product launches. With a little creativity we came up with a campaign called the Gillette Young Guns

Read More

Identifying Ways to Step Outside the Business Box

/
Identifying Ways to Step Outside the Business Box

No matter what industry you are in, the core values of business remain the same: use the most effective concepts to create the most efficient product possible. The less time you or your staff spends on a project, the more profitable it can be. Of course, rushing through a task for completion is never a good idea—we all know this. Maximize your time, and train your staff to do the same.

Learn more.

Read More

Catering Blog Post Ideas: 10 Ways to Promote Your Catering Company with a Blog

/
Catering Blog Post Ideas: 10 Ways to Promote Your Catering Company with a Blog

Have you considered launching a catering blog to promote your services? Do you already have a blog for your catering company, but you aren’t sure what to write about?

If you answered “yes” to any of those questions, you probably need article ideas for your catering blog. If you’re a caterer, you know what it takes to prepare, deliver and arrange delicious food for a special event or occasion.

Read More