Tariffs and How They Could Affect your Food Prices

/
Tariffs and How They Could Affect your Food Prices

One topic we’ve all been hearing about over the past few months is tariffs.  Everyone seems to be trying to figure out exactly how the changes to American tariffs will impact the price we pay for items important to our business and personal lives. Earlier this year newly announced increases to tariffs on imported goods has sparked talk of trade wars and an exchange of rhetoric from the US and its trade partners.  Although we’re still early in tariff talks there are a number of theories of how they will impact us, many of which are conflicting or the headline doesn’t tell the whole story. 

Read More

No Exceptions.

/
No Exceptions.

In my last column I wrote about the importance of thinking outside the box and creating new ways to increase your bottom line. Of course, that is business 101 and always will be, but it isn’t always the most personal aspect of your career. 

Your brand is your brand, period. One of my all time favorite movies is American Gangster. If you haven’t seen it, it is solely based on business and building a brand. Denzel Washington delivers a great line, “No exceptions.” ‘

Read More

How to Market your Small Business When You Hate Social Media

/
How to Market your Small Business When You Hate Social Media

You really can’t escape social media.  And, it seems like everyone is telling you that you should ‘be on Facebook’, ‘get an Instagram page’ and be ‘tweeting’ 5 times a day. But what if you personally aren’t on social media, or like many…just don’t like it or simply don’t have the time to be on it?

Well, there is something to be said about these channels that provide an instant connection and communication to your future and current customers for a very small to zero monetary investment.

Read More

SB Value Will Provide 2019 ICAEF Scholarship

/
SB Value Will Provide 2019 ICAEF Scholarship

SB Value is pleased to announce its first ICAEF (International Caterers Association Educational Foundation) Scholarship. The Foundation makes it possible for qualified individuals including owners, managers and employees of ICA Member firms, to attend designated educational conferences in connection with the International Caterers Association. The Catersource Conference and Tradeshow is scheduled for February 24-27, 2019 in New Orleans, Louisiana. Catersource is a four-day education experience that attracts over 5,500 attendees from around the globe in all aspects of the catering and events community.

Read More

Creativity Can Take you Everywhere

/
Creativity Can Take you Everywhere

“Success is moving from failure to failure without losing enthusiasm.” — Winston Churchill

…and finding success from the ashes of failure is all about tenacious creativity. I’ve seen it do some amazing things in my career.

Gillette was a client of mine and struggled with flat sales in between product launches. With a little creativity we came up with a campaign called the Gillette Young Guns

Read More