As COVID-19 continues to influence the catering and events industry, more and more businesses are finding themselves in a position to pivot their services and fill a new gap in the market. In an industry filled with creatives, the innovative ideas popping up are truly something to behold. Yet, there’s more to a successful pivot than a great idea; you need to be prepared to market that new product or service accordingly.

If you’re wondering how you can better reach your audience and spread the news (or, if you’re still planning out your pivot), we’re going to walk through the best promotional methods to get the message across loud and clear.

Although we all may be facing different challenges throughout the COVID-19 pandemic, we’re all sitting in the same boat waiting to make it to shore. As most, if not all, of us have had to close down our brick-and-mortars and take our work home, one of the biggest obstacles to remote work in a time of crisis is staying motivated and productive.

With news on the television and all of the distractions of being at home, morale can start to sink — especially when all of society is self-isolating and social distancing. As a leader to your team, you need to be the one to pick up your employees and boost their morale. Here are a few ways to get started.

It seems like just as we were all ramping up to take on busy season, the COVID-19 pandemic came along and forced us all to go home and pick up where we left off. For most, this is easier said than done — emails and social media are simple enough, but we’re left wondering how to oversee a catering team from a distance.

While you may be a strong leader in face-to-face context, turning that experience into a virtual interface can be challenging for many. Trust and communication become essential, since you don’t have the privilege of walking to a team member’s space and checking in.

We spoke with our catering experts to see how they’re faring and they had some helpful insight to share with caterers everywhere as we face these difficult circumstances.

Marcia Selden Catering & Event Planning has done just that with their efforts to give back to their community and offering flexible options to continue serving their customers. We sat down with Robin Selden, Managing Partner and Executive Chef for a Q&A to discuss planning for the future, how they’re pivoting their business, and more.