In a year where business owners everywhere are looking for ways to cut costs, it’s a good time for caterers to consider joining a GPO to reduce expenses and increase profit margins. A GPO, or group purchasing organization, is a professional association that allows its members to leverage their collective purchasing power to reap the benefits of lower pricing and better service.

Although this type of group isn’t specific to the catering industry, it has become an increasingly popular way for food service providers to save on costs. In fact, nearly 25 percent of food purchasing in the industry is done through a GPO.

With the year that we’ve had thus far, every business owner is seeking solutions to balance their books and cut their expenses. Although we don’t know how long the pandemic will impact the industry, the one thing we know is that those who spend less and earn more will be in the best position to sustain their businesses through to the other side. Our profit margins are always a top consideration, but especially in this period where we’re making up for lost time.

With a bit of creativity and forethought, you can restructure your processes in order to reduce your cost of goods while continuing to serve your clients with a top-tier experience that brings in the revenue. Here are a few strategies to implement if you’re looking to increase your profit margins.

Today, we’re putting a special spotlight on one of our most valuable partners: Lon Lane, founder of Lon Lane’s Inspired Occasions based in Kansas City. Lon and his wife, Marcia, started their catering company in 1991 to serve the hospitality needs of Kansas City’s top corporations and prominent citizens.

Having operated for over 30 years, his catering company has been prepared to weather virtually any storm — yet, COVID-19 still took the industry by surprise and has had quite an impact on all event business. We spoke with Lon about how his company has adapted to the times amidst a global pandemic.

Today, we’re shining the light on an expert in the catering field: Robin Selden, the Executive Chef for Marcia Selden Catering & Event Planning. Her mother, Marcia, launched her company over 30 years ago and it has been a family business ever since, with Robin at the reins in the kitchen.

Robin generously made some time to speak with us about her team’s adjustment to COVID-19 and how they continue to navigate through these uncertain times.