IAAPA Webinar: Balancing Food Pricing + Profit in 2026

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As an official partner of IAAPA, we’re thrilled to announce that SB Value will be hosting a webinar panel on Tuesday, October 28 at 11am ET!

Topic:

Higher Costs, Smarter Spending: Balancing Food Pricing + Profit in 2026

If there’s one thing operators across the attractions industry can count on, it’s that food and beverage costs are always in motion. As we head into 2026, it’s more important than ever to reevaluate how you’re managing those costs—from menu design to vendor contracts to kitchen operations. In this session, SB Value’s Clint Elkins will moderate a panel of IAAPA members who will share practical strategies to help you stay profitable in an unpredictable economic landscape, whether you’re running a theme park, FEC, or water park.

Takeaways:

  • Analyze the latest trends in food pricing and how they impact planning, portioning, and profit margins.

  • Discover sustainable purchasing techniques that cut waste and stretch your budget further.

  • Examine how labor pressures and external market forces affect pricing decisions.

  • Explore what's ahead in food purchasing for 2026—and how to prepare with confidence.

Panelists:

The webinar will be moderated by our own VP of Sales, Clint Elkins. Additionally, we’re excited to share that the below panelists will be joining him:

Matthew Mullen

Matthew Mullen is the founder and creative leader of Empire Adventure Park, a high-energy entertainment destination known for its immersive attractions and playful brand identity. With a career rooted in entrepreneurship and strategic growth, Matthew brings a unique blend of operational savvy and imaginative storytelling to every facet of the park’s experience.

At Empire, he oversees branding, marketing, event planning, and operational excellence—ensuring every detail reflects the park’s signature energy and guest-first philosophy. Whether he’s designing whimsical signage, customizing invoices, or planning large-scale events, Matthew leads with humor, empathy, and a relentless drive to elevate both team culture and customer engagement.

Tim Murphy

Tim Murphy is a proven CEO and strategic advisor with 30+ years of leadership across family entertainment, restaurants, F&B, and retail. He has driven turnarounds and growth across 150+ brands and 10,000+ locations, partnering with private equity leaders such as Cerberus Capital Management and The Carlyle Group to unlock enterprise value and deliver high-return exits.

As CEO of Boomers Parks, Tim led one of the industry's most notable turnarounds, transforming a $10M EBITDA loss into $8M+ profit in one year, resulting in a 6X EBITDA exit in 2024. He currently serves as Board Director for Coney Park & Happy City (100+ Latin American FECs backed by The Carlyle Group) and leads TM Entertainment Consulting, where he advises investors and operators on M&A, franchise scaling, and performance improvement.

Our partnership with IAAPA has truly been instrumental in helping build relationships within the attractions industry, and we’re excited to provide members with the opportunity to save on their food + concessions costs - all while boosting their bottom line.

We hope to see you there!