SB Value Welcomes Industry Veteran Julie Altstadt as Executive Vice President of Sales
/SB Value is pleased to announce the newest addition to our leadership team: Julie Altstadt, a trusted 30-year foodservice professional and widely respected expert in cost savings, GPO programs, and hospitality operations.
Most recently serving as Business Development Manager at US Foods, Julie brings a thoughtful blend of frontline experience, national-level perspective, and a genuine commitment to helping operators succeed. Her arrival represents an important step forward as SB Value continues to grow and support members across the attractions and hospitality industries.
A Leader Known for Reliability, Insight, and Partnership
Julie has spent nearly two decades with US Foods supporting Premier GPO customers, building strong relationships and deep expertise across the GPO ecosystem. As a former small business owner, she brings a practical understanding of operators, distributors, and manufacturers — helping her connect with customers and partners in a meaningful and informed way.
Her experience includes:
Supporting new business growth across diverse markets
Guiding operators through thoughtful, cost-saving strategies
Building long-term partnerships rooted in trust and collaboration
Helping organizations navigate Premier programs with clarity and efficiency
In short, Julie brings a level of knowledge and experience in this space that truly sets her apart.
We’re incredibly proud of the foundation SB Value has built over the last several years, and we look forward to the steady, thoughtful leadership Julie will bring as we continue to expand. Her insight, relationships, and approach will help us strengthen partnerships, support our members, and deliver meaningful value nationwide.
We are honored to welcome her—and excited for this next chapter together.
Please join us in welcoming Julie Altstadt to the SB Value family.
