Ways to Connect With Us at the IAAPA Expo

We’re officially one week away! SB Value is returning to the 2026 IAAPA Expo as a Platinum Sponsor from November 16-20 at the Orange County Convention Center in Orlando, FL.

The SB Value team will be on-site on the tradeshow floor at Booth #W619, and our own VP of Sales, Clint Elkins, will be presenting the below talks in the coming week:

The GPO Advantage: What FEC Operators Need to Know (Solution Spotlight)

Date: November 17 at 10:20am

Location: Innovation Stage, Booth S3739

One of the biggest opportunities to improve F&B profitability may be one many FEC operators don’t even know exists. Clint will break down what to look for in a group purchasing organization (GPO), clear up common misconceptions around pricing and rebates, and share how the right connection can give operators access to purchasing opportunities beyond what they may be able to secure on their own. Walk away knowing what questions to ask, what red flags to watch for, and how to determine whether a GPO belongs in your purchasing strategy.

Building a Winning F+B Purchasing Strategy

Date: November 18 at 4pm

Location: S330EFGH

Rising costs, labor pressures, and shifting guest expectations have made food and beverage profitability more complex than ever for attractions. In this economy, meaningful margin improvement starts with how you buy. This session turns the traditional approach to F&B purchasing on its head, challenging attendees to question familiar practices, rethink what constitutes a “good deal,” and uncover opportunities they may be overlooking. Through real-world examples from their peers, attendees will also see how changes to purchasing practices have helped attractions improve F&B profitability without completely overhauling their operations.

Additionally, SB Value will be hosting a Food and Beverage Operators’ Reception on Monday, November 16 at 5:00pm. More details and tickets can be found here.

If you’ll be there, we’d love to connect!