SB Value is Heading to the 2026 IAAPA Expo

We’re excited to announce that SB Value is returning to the 2026 IAAPA Expo as a Platinum Sponsor from November 16-20 at the Orange County Convention Center in Orlando, FL.

Not only will the SB Value team be on-site on the tradeshow floor, but our own VP of Sales, Clint Elkins, will be presenting the below talks:

The GPO Advantage: What FEC Operators Need to Know

Date: November 17 at 10:20am

One of the biggest opportunities to improve F&B profitability may be one many FEC operators don’t even know exists. Clint will break down what to look for in a group purchasing organization (GPO), clear up common misconceptions around pricing and rebates, and share how the right connection can give operators access to purchasing opportunities beyond what they may be able to secure on their own. Walk away knowing what questions to ask, what red flags to watch for, and how to determine whether a GPO belongs in your purchasing strategy.

Building a Winning F+B Purchasing Strategy

Date: November 18 at 4pm

Rising costs, labor pressures, and shifting guest expectations have made food and beverage profitability more complex than ever for attractions. In this economy, meaningful margin improvement starts with how you buy. This session turns the traditional approach to F&B purchasing on its head, challenging attendees to question familiar practices, rethink what constitutes a “good deal,” and uncover opportunities they may be overlooking. Through real-world examples from their peers, attendees will also see how changes to purchasing practices have helped attractions improve F&B profitability without completely overhauling their operations.

Registration is officially live - all details for the Expo can be found here. Be sure to also look out for additional information in the coming months as we finalize our booth and education session details.

If you’ll be there, we’d love to connect!

And if you’re new to SB Value, our GPO explainer breaks down how group purchasing works—and why it’s designed to support long-term stability for operators.

Schedule a quick 15-minute call with Clint to explore whether SB Value makes sense for your attraction and where immediate opportunities may exist.