Prepping for Catersource: How to Make the Most Out of Attending

Prepping for Catersource: How to Make the Most Out of Attending

As we gear up for Catersource 2019 in beautiful, historic New Orleans, we can’t help but to reflect on the reason for the (conference) season – continuing education, putting in the coveted face time with your partners, and making industry connections. For the catering industry, this is the must-see event of the year, and the benefits are immeasurable.

With any conference, it’s crucial that you take the time to prepare, whether that’s packing the essentials or simply doing your research on the featured exhibits.

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Trends to Look Out for in 2019

Trends to Look Out for in 2019

Out with the old, in with the new. We’re shifting our focus to a clean slate as we ring in the new year, introducing 2019 as the era of innovative trends in food, beverage, and everything else in between.

Nostalgia is reigning supreme within the food and beverage industry, touching on childhood favorites with adult twists. Clients are putting an emphasis on surprising guests with off-the-wall garnishes and snacks that unleash the inner child.

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Sales Tips that Don’t Feel Sales-y

Sales Tips that Don’t Feel Sales-y

One of the secrets to great selling is to perfect a sales presentation or interaction that doesn’t feel “sales-y.” Prospective clients are far more receptive to a conversation focused on them and on their needs than a rapid-fire list of all of the benefits of a product or service. It takes expertise and finesse, but with practice and the following tips, practically anyone can elevate their sales games and improve their conversion rates.

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Creativity Can Take you Everywhere

Creativity Can Take you Everywhere

“Success is moving from failure to failure without losing enthusiasm.” — Winston Churchill

…and finding success from the ashes of failure is all about tenacious creativity. I’ve seen it do some amazing things in my career.

Gillette was a client of mine and struggled with flat sales in between product launches. With a little creativity we came up with a campaign called the Gillette Young Guns

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