The beginning of the year is always a busy time for businesses that serve the wedding industry. Coming off the holiday season, newly engaged couples start their search for the perfect wedding team to bring their big day to life.

In a year where we’ll see the most weddings since 1984, filling your client base may seem like an easy endeavor — and it can be if approached strategically! But it’s important to recognize that today’s couples bring a different set of values, priorities, and preferences to the table than their pre-pandemic counterparts.

As we head into an unprecedented wedding boom, here’s what couples will look for as they consider whether to book with you.